Ciao Juventini,
Welcome once again to the new home of The Juve Story.
Over ten years of research, filming, and collaboration with Juventus, the club, and the Agnelli/Elkann family led us to the film Black and White Stripes: The Juventus Story. But there was so much we couldn’t fit into 90 minutes. That’s why we’re here now — to share so much more.
This space is built as your all-access pass: a Quarterly Magazine, a Permanent Collection, and extra features that take you even deeper into The Juve Story.






Our Premiere Issue: Firsts
Every quarter, we’ll release a new theme. To kick things off, we’re celebrating Firsts — the moments that marked a beginning:
Our Numero Uno: Buffon is Invincible #1
Conte’s debut at the new stadium
And more “firsts” that defined our club.
Just Published: First Impressions
In the Art of section, we’re taking you behind the scenes of the movie’s very first poster. You’ll see the inspiration, the sketches that didn’t make it, and the final face of the film.
But we’re leaving it to you… Which poster would you have chosen?
Your access is free today. Within a few weeks, we’ll continue to offer you an insider look into The Juve Story, but we’ll be launching a members-only option with premium content and a few surprises. Stay tuned. We look forward to your comments — and to building this community together. Share our new home with a friend who loves Juve.
Forza Juve,
— The Juve Story Team