Welcome to our new home: The Juve Story Quarterly.
A site for fans, by fans — built to celebrate everything it means to be Juventino. It’s part cultural magazine, part living archive. Each quarter brings a new issue: a mix of football, culture, and story. It begins with a handful of articles at launch and grows week by week, so the story keeps unfolding right alongside the legacy we’re honoring.
Juventus is family — a legacy handed down through generations.
There is something eternal about a first.
The first time you step into a stadium. The first roar of the crowd. The first glimpse of black-and-white stripes under the floodlights. For Gianni Agnelli, that sense of “numero uno” meant something more: the pursuit of Juventus’s third gold star. Not if, but when. The star became an obsession, a destiny stitched into the fabric of the club.
And so here we are with our own first: the debut of The Juve Story Quarterly. Born from Marco and Mauro La Villa’s film Black and White Stripes: The Juventus Story, this Quarterly carries forward the same spirit. Juventus is never just a match. It is memory and myth, a legacy handed down, a style that transcends sport. A story of “number ones” across generations.
In our inaugural issue, we begin with The Invincibles, where Gianluigi Buffon stands as the Number One of all Number Ones. Goalkeeper, captain, philosopher — Buffon was the calm presence and fierce protector who carried Juventus into the 2011/12 season and helped deliver that long-awaited third star. His story opens this issue, as it opened a new chapter in Juve’s history.
In Stories within the Story, we revisit the opening of the J-Stadium, that sleek, modern cathedral to the game, and its inaugural match against Notts County. The club from Nottingham, who gave Juventus their first black-and-white stripes, sent their players to Turin for the first kick.
Every great story has its outtakes, and The Ones That Got Away brings them back to light. Here the cameras linger on Michel Platini’s first season — a sequence too sharp, too saucy for the final cut of the film, but all the richer for its absence.
We also celebrate the art within the story. In The Art of, our pages showcase the motion graphics that bring to life the moment Umberto Agnelli conceived the idea of the gold star. A detail so simple, so graphic, it became universal. It was adopted across Serie A, across leagues, and stitched onto the jerseys of World Cup winners. Alongside it, a look back at the making of the film’s first poster, the image that gave the story its earliest public face.
Style has always had a place in the Juventus story. In The Fashion of, we begin with a figure who embodied tifoso Numero Uno chic: Gianni Agnelli. From his watch worn over a cuff to his discreet nods of sprezzatura, Agnelli turned Juventus’s black-and-white into a broader philosophy of style. This section, like so many in the Quarterly, is where football meets fashion, where sport becomes culture.
And these are just beginnings. In future issues, The Legends will spotlight the figures who shaped Juventus across eras, while The Interview will publish the behind-the-scenes conversations that never made the cut.
For now, we mark our first. First issue, first collection of voices, images, and essays. Like Juventus itself, we’ll always chase the next star, the next story, the next number. But nothing rivals the first.
Here’s to the Numero Uno.
Joyce MacDonald | Editor in Chief
Masthead
Editor in Chief | Joyce MacDonald
Publisher | Agnieszka Pik
Founders - Creative Directors | Marco La Villa & Mauro La Villa
Senior Editorial Team
Senior Film Editor | Sofia Marmorstein
Senior Head of Motion Graphics | Anyelo Luna
In This Issue | No.1
Gianluigi Buffon
Gianni Agnelli
Umberto Agnelli
Michel Platini
and More.
Design & Production
Story Department | Brooklyn, NY
© Black and White Stripes LLC MMXXV. All rights reserved.
The Juve Story Quarterly is published in digital form.
Contact | info@thejuvestory.com
Website | thejuvestory.com
Instagram / YouTube | @TheJuveStory